Define the listener job before the show idea
Write a listener job statement that sharpens a podcast concept into a clear promise.
The move: define the listener job before you pick guests, segments, or titles. Jobs to Be Done is useful in podcast production because listeners do not hire an episode for its category. They hire it for progress in a situation. A founder does not need another founder interview; she may need language for a board conversation. A producer does not need more audio; he needs a path from the listener's struggle to a payoff worth finishing. Situation Name the moment the listener is in. A useful situation is concrete enough to shape the hook: "the budget meeting is tomorrow" beats…
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