Break the launch into deliverables, not vibes
Build a deliverable-based work breakdown for a podcast launch.
The team is planning a new podcast launch with vague workstreams and several unowned assets. A WBS breaks the launch into deliverable packages that cover the full scope. The novice move is to list verbs like plan, design, publish, promote. Verbs hide the actual outputs and make ownership fuzzy. Before Launch tasks: branding, trailer, guests, website, platforms, social, analytics. After Launch deliverables: show identity package, trailer package, first-three-episode package, RSS and platform package, launch promotion package, sponsor and compliance package, measurement dashboard. Name packages Group work by output families: identity, audio, distribution, promotion, compliance, measurement. Packages make the whole launch…
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