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PODCAST-PRODUCTION5 MIN READ

Build the episode brief with SCQA

Convert a loose episode topic into an SCQA episode brief.

The team has a broad episode topic: customer onboarding. Without a spine, the interview will become a list of tips. Use SCQA: Situation, Complication, Question, Answer. The novice move is to write ten reasonable questions before deciding what tension the episode exists to resolve. That creates an interview that is informative but shapeless. Before Episode idea: interview a CS leader about onboarding, implementation, handoffs, metrics, tools, templates, and lessons learned. After SCQA brief: Onboarding is where sales promises meet operational reality. The complication is that handoffs fail before churn metrics show pain. The question is how leaders spot the first…

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