Premortem the new service launch
Use a project premortem to identify launch risks before committing route capacity and sales promises.
Launch risk A mosquito subscription is planned for April. The offer sounds strong, but no one has tested the route time, rain policy, callback expectation, or tech script. A launch can sell well and still fail operationally. Prospective hindsight Premortem: Assume it failed Imagine the launch is dead six weeks from now. Name what killed it, then build prevention into the plan. Optimism Launch, then learn the expensive way. Risks become controls before customers hear the promise. Premortems make preventable failure discussable. 01 Failure 02 Cause 03 Gate Failure story Start in the future
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