When the Demo Freezes
Recover from a live demo failure without losing the value story.
The demo freezes during the approval workflow. Leo's live demo freezes. What should he do in the next 10 seconds? Name the freeze once, switch to the rehearsed static proof, and continue the value story. Strong. It preserves trust without making troubleshooting the meeting. The backup path works because it was rehearsed before pressure hit. Keep refreshing silently until the workflow loads so the product can prove itself live. Silence creates uncertainty. The room needs orientation. A live demo is useful, but the value story must survive a failed click. Make a joke about technology and move immediately to pricing.…
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