Handle the monitor-color objection
Use customer-outcome language to explain why screen color is not a controlled print proof.
Customer: Just match the color on my screen. Just match the color on my screen. Color-sensitive brochure approval. Your line The screen is a helpful layout reference, but it is not a controlled color standard. To protect the teal in print, let's approve the contract proof or a measured target under standard viewing. Do not say screens are wrong. Say they are uncontrolled for color approval. It respects the customer's visible reference while moving the job to a measurable standard. Screen review vs. print color approval Compare The customer need is confidence in the final piece, not loyalty to the…
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