Lock the print spec before the estimate
Use SIPOC to define job boundaries, inputs, outputs, and customer requirements before quoting a print job.
The move: quote the process, not the hope. A print request often arrives as a desired object: brochure, carton, mailer, poster, label. Production needs a process definition. SIPOC gives you that definition without turning intake into bureaucracy. Use it as a short intake scan: Supplier Who provides the file, substrate, data, dieline, approval, or external service? Input What must be present before the next step can start: final PDF, trim size, bleed, stock, ink, coating, bindery, mailing list, carton count, proof type? Process What are the five to seven major steps from intake to delivery? Output and Customer What exactly…
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