Use MoSCoW language to negotiate priority without turning every item into a must-have.
Ravi R Sales Director M Must test S Survivable W Not this time Ravi says the custom logo picker is a must-have for Friday’s launch because one prospect asked about it. The room is treating preference as release failure. MoSCoW priority language Use the categories to test consequences, not stakeholder status. Must means the timebox fails without it. Ravi: "The logo picker has to be a Must. Sales needs it." What do you say? Ravi: "It is still important for the deal." How do you keep it valued without over-scoping?
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