Calculate a simple opportunity score from importance and satisfaction inputs.
Three customer outcomes are competing after a research readout. Opportunity = importance + max(importance - satisfaction, 0). Prioritizing the most vivid quote instead of the most underserved important outcome. The roadmap debate centered on feature requests and anecdotes. The team selected the outcome with high importance and low satisfaction. Policy search Importance 9 + gap (9-4) = 14 High importance and low satisfaction creates a strong opportunity. Dashboard color Importance 3 + gap (3-2) = 4 Dissatisfaction is real, but the outcome is not very important. Export labels Importance 7 + gap (7-6) = 8 Worth improving, but less underserved…
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