Explain cost of delay in business terms before applying WSJF.
The move: explain the cost of waiting before scoring the work. Delay is not just lateness Some work loses value with time. A seasonal campaign, renewal blocker, compliance gap, or market window can become less valuable or more risky each week it waits. Cost has several forms Revenue may be delayed, risk may compound, customers may churn, teams may stay blocked, or learning may arrive too late to affect a decision. Plain English first, formula second Before dividing cost of delay by job size, make the delay story understandable to the people making the trade-off.
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