Work Backward From a Priority Decision
Convert a vague strategic goal into comparable prioritization criteria.
The goal "increase activation" is too vague to prioritize a backlog. Define outcome, audience, time window, then score options against that target. Scoring impact against a fuzzy goal lets every stakeholder imagine a different win. Backlog items were defended by preference: templates felt strategic, reminders felt easy, training felt customer-friendly. Each item was scored against one activation behavior for one audience over seven days. Outcome New admins invite three teammates The behavior is observable. Audience/window New admins within seven days of signup Reach and impact now have boundaries. Compare options Invite reminders: high reach, medium impact, high confidence, low effort…
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