PRODUCT-LAUNCH-MARKETING5 MIN READ
Negotiate The Launch Date With Product
Use decision rights and readiness criteria to discuss launch timing with product.
Mina M Product Manager 1 Define ready 2 Offer options 3 Close owner Timing tension 10 days out Release ready, launch risky The code can ship Tuesday, but sales, support, and proof are not ready for a public promise. If the team argues from opinion, the loudest function wins. If it argues from readiness criteria, the business can choose the risk. Framework 1 min DACI Driver, Approver, Contributors, Informed
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