PRODUCT-LAUNCH-MARKETING5 MIN READ
Push Back On The Bigger Launch
Use OKR and RICE logic to redirect an executive request for a bigger launch.
Dana D CMO 1 Hear concern 2 Show trade-off 3 Offer choice Executive ask A bigger launch request arrives late, and the objective is not awareness. The wrong kind of scale can make the launch busier and less effective. Framework OKR plus RICE Objective before assets Use the launch objective to decide whether more splash helps or distracts. Say yes to more Adds work without testing fit.
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