Segment Before You Amplify
Use STP to select a launch segment and tailor the positioning for that segment.
The move: choose the audience before choosing the megaphone. Segment Separate buyers by meaningful launch differences: pain, urgency, buying process, proof needs, budget owner, or current workaround. A useful segment changes what you would say or where you would say it. Target Pick the segment where launch strength is highest now. Look for urgent pain, reachable buyers, credible proof, and internal readiness. The target is a decision, not a spreadsheet tab. Position Write the promise for that segment in their language. The same feature can mean risk reduction to one buyer, speed to another, and status to a third. Positioning…
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