Connect Goals, Signals, and Metrics

Principle: start with the decision, then choose the measure. The sequence Goals describe the product experience or business result you want. Signals describe observable evidence that the goal is happening. Metrics quantify those signals. If you skip straight to metrics, you inherit whatever is easiest to instrument rather than what is most useful to decide. Why it works Goals-Signals-Metrics creates a chain of reasoning. When a metric moves, the team can ask whether the signal changed and whether that signal still represents the goal. This keeps measurement from becoming theater. Product manager move Write each metric beside the decision it…

Sign up free — one personalized lesson every day, matched to your role and goals.

Already have an account? Sign in