Open and Close Discovery Deliberately
Use divergent and convergent phases to separate problem discovery from solution delivery.
The move: do not mix phase goals. The pattern The Double Diamond starts wide to understand the problem space, narrows to define the problem, widens again to explore solutions, and narrows again to deliver. Product teams often suffer because they act like they are in one phase while using behaviors from another. Mechanism Phase discipline controls the type of evidence you seek. In discovery, contradictions are useful. In definition, trade-offs matter. In development, multiple options are healthy. In delivery, focus and sequencing matter. PM cue At the start of a meeting, say: "Today we are widening" or "Today we are…
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