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PRODUCT-MANAGEMENT-FUNDAMENTALS5 MIN READ

Prioritization Battlecards

Recall principled responses to prioritization objections using RICE, Kano, and MoSCoW.

Easy-work bias It is only two days, so why not just do it? A small feature is being treated as free. Your line Low effort helps the RICE score, but it does not replace reach, impact, or confidence. What outcome does it move? Filling capacity with small work can crowd out important work and make the roadmap look busy but weak. It acknowledges effort while returning to total value. Loud customer Our biggest customer asked for it. Revenue pressure is real, but the request may not generalize. Let's separate account risk from product priority. Is this a basic expectation for…

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