Respond to a feature demand by tracing goal, actors, impacts, and deliverables.
Stakeholder pressure The CRO wants a partner portal after channel revenue misses target by 12 percent. If you accept the deliverable as the strategy, the team may build a portal that does not change partner behavior. Impact Mapping Goal -> Actor -> Impact -> Deliverable Start with the business goal, identify who can influence it, name the behavior change needed, then choose the smallest deliverable that can cause that change. Portal A named deliverable without impact. The deliverable earns its place by supporting the impact. Do not debate a deliverable until the behavior change is named. 01 Goal 02 Actor…
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