Use contribution-margin language to challenge a revenue-only narrative without derailing the relationship.
Mara M Sales Director A Acknowledge C Clarify N Next step The moment 20 sec Revenue pressure Mara wants the launch budget approved because the quarter beat target by $600K. If you challenge the win badly, you look anti-growth. If you do not challenge it, the company may scale low-quality revenue. $600K revenue beat 31% contribution after custom onboarding
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