PROGRAMMATIC-ADVERTISING5 MIN READ
Clarify the creative handoff without sounding territorial
Use DACI language to clarify creative launch responsibilities in a cross-functional programmatic handoff.
Rina R Creative lead D Driver A Approver C Control The handoff 20 sec Scene Two display sizes failed DSP policy review. Launch is scheduled for tomorrow morning, and the client has already approved the media plan. The conversation needs ownership clarity, not blame. 2 rejected sizes 9am launch time
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