Commit to a launch decision map
Create and commit to a DACI launch decision map for one upcoming programmatic campaign.
DACI launch decision map for an upcoming programmatic campaign Build the decision map before launch pressure hits Choose the campaign Pick a campaign with at least three cross-functional handoffs: creative, measurement, media buying, legal, data, or client approval. Map five decisions For KPI, budget cap, creative rejection, measurement readiness, and launch/no-launch, name Driver, Approver, Contributors, and Informed stakeholders. Share the rule Send the map before trafficking and write the launch trigger: when an exception appears, the Driver gathers input and the Approver makes the call by the stated deadline. A campaign with client-approved budget but unresolved pixel QA ownership. A…
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