Assign launch decisions before trafficking starts
Map Driver, Approver, Contributors, and Informed roles for a programmatic campaign launch.
The move: decide who decides before the campaign needs a decision. DACI is a simple way to reduce launch friction. Programmatic work has many expert inputs, but expertise and authority are not the same thing. The person who knows the exchange issue may not own the commercial promise. The person who owns the client relationship may not know whether the tag is firing. DACI keeps those roles visible. Driver The person who pushes the decision to closure. For launch readiness, this may be the campaign manager or trader. Approver The one person accountable for the final call. More than one…
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