Commit to the 72-hour optimization review

First 72-hour programmatic optimization review a live or upcoming campaign where you need to move from launch monitoring to one deliberate optimization decision If the campaign reaches 72 hours live or $5,000 spend, then I will review delivery, quality, cost, and outcome metrics; choose one optimization action; annotate the change in the DSP; and send a short readout with the next check date. In 3 days, confirm whether the trigger fired and whether you completed the first readout. A new prospecting line has been live for 72 hours and has enough spend for an initial readout. A retargeting line reaches…

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