Calculate the fee stack without double counting
Break a programmatic fee stack into mutually exclusive cost buckets and compute effective CPM.
A client bought 2,400,000 impressions. Working media CPM is $7.20. DSP fee is 12 percent of media. Data fee is $0.85 CPM. Verification is $0.18 CPM. Managed service is 10 percent of media plus tech fees. Calculate effective CPM and explain it cleanly. MECE fee stack: every cost bucket appears once, and all buckets reconcile to total cost. The common trap is mixing bases: applying a percentage fee to gross cost, then adding CPM fees that were already inside that gross number. Working media 2,400,000 impressions / 1,000 x $7.20 = $17,280. Start with the clean media bucket. It is…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in