Calculate and interpret a RICE score for programmatic optimization options.
You have three ideas for a campaign missing cost-per-qualified-visit target: shift to a proven PMP, launch a new lookalike, or request a creative refresh. Score the PMP move. RICE score = Reach x Impact x Confidence / Effort. The common trap is letting a high-impact idea win even when confidence is weak or effort will miss the decision window. Reach The PMP can absorb about 120,000 viewable impressions in the next week. Use the reachable volume inside the actual decision window, not the theoretical size of the deal. Impact and confidence Impact = 2.0 because prior weeks show 30 percent…
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