Reset the conference booth boundary
Use booth position and invitation distance to avoid trapping prospects in public settings.
The booth message improves when the spatial offer changes from capture to invitation. Before: the rep occupies the attendee's route and turns the scan into pressure. After: the aisle stays open and the prospect controls entry. The representative moved out of the public walkway, so the attendee's movement remains under their control. The scanner dropped from the foreground, reducing the feeling that access to the booth requires surrendering a badge. The invitation happens from social distance, which fits a first professional contact better than personal-distance pursuit. Keep public territory public until the other person opts into the interaction. public-to-social invitation…
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