RETAIL-FLOOR-SERVICE5 MIN READ
Choose the add-on line after discovery
Deliver an add-on recommendation that links directly to the shopper's stated use case.
The shopper chose a backpack for a rainy bike commute with a laptop. Pick Eli's next line. Panel 1: Discovery has already happened. I bike to work in rain and carry my laptop. fromTop Panel 2: The add-on must connect to the stated need. fromBottom Because you are biking in rain with a laptop, this cover protects the zipper seam that gets wet first. Strong. It links the add-on to the shopper's own use case and explains the value. Do you want a rain cover too? Too bare. It may be relevant, but the customer has to infer the reason.…
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