Turn add-ons into linked solutions
Convert a generic add-on pitch into a linked recommendation tied to the shopper's job-to-be-done.
A cookware shopper has chosen a nonstick pan. What changes when the add-on becomes a linked solution? Before: generic add-on pitch at checkout. After: linked recommendation tied to care and use. From item-first to outcome-first. The after line starts with protecting the pan, not moving another SKU. From random discount to relevant reason. The suggestion explains why silicone fits the customer's purchase. From checkout pressure to aisle service. The associate offers to show the fit while the shopper can still compare calmly. From yes-or-no pitch to useful advice. Even if the shopper declines, they leave smarter about product care. Linked…
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