Ask an occasion-based discovery question before recommending a product.
The shopper asks, "Where are your black jackets?" What should Tasha ask before recommending one? Sure. Is it for work, travel, or an event so I can point you to the right fabric and fit? Strong. It answers the request and opens occasion-based discovery, which changes the recommendation. They are right here, and this one is our top seller. Helpful but shallow. Bestseller status is not a need, and it may not fit the shopper's use case. What size are you? Size matters, but it is too narrow. Occasion comes first because it determines which size run and fabric are…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in