Build an occasion link map
Create a relevant link-sell recommendation from the shopper's occasion and risk.
A shopper chose a black dress for an outdoor evening wedding and asks if it is "enough" for the event. Occasion -> main item -> risk -> completion item -> link line The common trap is grabbing a generic accessory because it is nearby. That creates a bundle, not a linked solution. Occasion Outdoor evening wedding. Occasion sets the environmental and social standard. Risk Temperature may drop, and the customer wants the look to stay formal. Risk is the reason the main item might not fully complete the job. Completion item Lightweight formal wrap that matches the dress. The add-on…
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