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REVENUE-OPERATIONS5 MIN READ

Sort funnel breakage causes into fishbone categories

Classify possible causes of a revenue problem into useful diagnostic categories.

Sort each possible cause of demo-to-meeting leakage into the fishbone category where it fits best. Methods Measurement People Systems No shared rule for when reps must recycle no-shows Queue-age by source is not tracked anywhere Reps manually cherry-pick the easiest leads Routing fallback sends some demo requests to an unmonitored queue Meeting-booking SOP differs by region No one inspects first-touch SLA breaches by segment New hires do not know the qualification checklist Calendar integration fails silently on certain domains

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