Walk a fishbone on duplicate-account chaos
Diagnose a revenue-operations problem by sorting possible causes into useful categories before choosing a fix.
The effect Thirty strategic accounts now exist twice, territory rules are colliding, and the loudest claim is still “Salesforce did it.” A single-cause story hides the categories that actually generate the problem. The framework Fishbone diagram List the problem at the head, then sort possible causes into categories so the team can search broadly before committing to a fix. Fishbone expands the diagnostic field before the team narrows to action. Frame the effect F Step 1 People are using “duplicate accounts” to describe several slightly different issues. What is the strongest first move? Broaden the search B Step 2 The…
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