Start with the roof profit equation

The move: price from required gross margin before you defend the number. Gross margin is a business-control number, not an accounting nicety. It tells you how much of every roofing dollar is still available after the costs required to produce that specific roof. If you skip it, you can sell plenty of work and still starve the company. Cost truth The first discipline is to name direct costs without optimism. Roofing estimates get thin when the owner remembers shingles and labor but forgets labor burden, dump fees, steep charges, delivery, permit cost, sales commission, warranty exposure, and the second trip…

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