Customer objection battlecards for roofers
Recall response patterns for common roofing customer objections without sounding defensive.
Price You are more expensive. The customer has a lower bid but has not compared scope. Your line Let us compare the scope before we compare only the total. If the lower number removes ventilation, flashing, or warranty coverage, that is a different roof, not the same roof for less. Do not defend your character or discount before the scope is clear. It moves the conversation from emotion to evidence. Timing Can you start tomorrow? The schedule is full and a rushed start would skip readiness checks. I want to start only when the material, permit, crew, and protection plan…
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