SALES-OPERATIONS5 MIN READ
Align Marketing Ops on Lead Quality
Use SIPOC to discuss lead quality as inputs, outputs, and customers rather than blame.
Amara AM Marketing Ops Lead 1 Reset 2 Output 3 Measure Lead-quality tension 20 sec The moment Sales and Marketing are about to relitigate the webinar campaign instead of defining the handoff. Without a process artifact, quality becomes a personality argument. 312 webinar leads 6 days until next campaign
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