Score growth ideas with RICE
Use RICE to compare local growth ideas by reach, impact, confidence, and effort.
Choose one growth experiment for next week: door hangers, Google review push, realtor outreach, or mosquito postcards. RICE = Reach x Impact x Confidence / Effort The common trap is choosing the idea people can visualize most easily. In local pest control, visibility can masquerade as impact while lower-effort trust builders, like reviews and referral prompts, quietly score better. Reach Estimate the number of relevant people touched in the test period. Review push reaches 85 recent satisfied customers; door hangers reach 600 homes but only a small share are in active need. Reach is not raw volume alone. It is…
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