Service quality is more than pest count
Use the RATER dimensions of service quality to diagnose why customers lose trust even when pest activity improves.
A clean result can still feel like a poor service. RATER helps a pest-control business see the customer's trust experience, not only the biological outcome. The five dimensions Reliability is doing what was promised: correct window, correct service, correct follow-up. Assurance is the confidence created by expertise, label-safe language, and clear explanations. Tangibles are the visible proof of professionalism: truck, uniform, equipment, report, photos, and invoice clarity. Empathy is showing that you understand the customer's business, fear, embarrassment, or operational pressure. Responsiveness is the speed and usefulness of your reply when activity continues. The useful tension A customer may not…
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