Keep an AIDA pocket deck for SMS copy
Recall the AIDA jobs and use them to improve SMS copy quickly.
AIDA What are the four AIDA jobs in an SMS? Use them as a pre-send copy scan. Generic sale line versus AIDA-specific line Compare before approving. Specific beats loud when the subscriber already gave you a signal. Can we just say LAST CHANCE? A stakeholder wants urgency without checking the underlying proof. Your line Yes, if we can name the real deadline or inventory constraint. If not, let's use the actual value instead. Using pressure words when no constraint exists. It preserves urgency when true and protects trust when it is not. What is the most common missing AIDA beat…
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