SMS-MARKETING5 MIN READ
Push back on 'blast everyone'
Use STP to turn a stakeholder's broad SMS blast request into a focused segment, target, and position.
Miles MI Merchandising lead S Segment T Target P Position The blast request 30 sec Launch meeting Miles wants the entire SMS list for a new collection launch. The last all-list send created the highest unsubscribe week of the quarter. STP helps you redirect the tactic while respecting the revenue goal. $90k launch-day goal 1 full-list send already planned
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