Walk an abandoned-cart SMS through AIDA

Cart recovery A customer left a $96 Barrier Repair Kit in cart 38 minutes ago. You have permission to text and one chance to make the message feel expected. AIDA keeps the text from becoming a generic reminder. AIDA Attention -> Interest -> Desire -> Action In SMS, AIDA is a sequence of copy decisions. Each beat earns the next tap. Generic blast Hey, don't miss out! The final SMS feels specific instead of noisy. Specificity is the fastest way to earn attention in an interruptive channel. 01 Attention 02 Interest 03 Desire 04 Now you try

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