SMS-MARKETING5 MIN READ
Align compliance before the SMS goes live
Use a RACI conversation to clarify SMS campaign approval, consultation, and post-send accountability.
Elena EL Legal and CX stakeholder R Responsible A Accountable C Consulted The handoff gap 30 sec Campaign room The SMS drop is scheduled today. Legal, CX, and Marketing are all in the thread, but no one can name who owns final approval. RACI prevents last-minute approval confusion by naming the kind of involvement each team has. 4pm scheduled send 3 teams asking who owns approval
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