Use a metric diagnosis deck for SMS
Use RACE and RFM to interpret SMS metrics without over-focusing on one-day revenue.
Same-day revenue versus list health A send can win revenue and still harm the channel. Which RACE stage should use repeat purchase or loyalty action as a key metric? Engage Engage measures the ongoing relationship after conversion, not just same-day purchase. The campaign made money, so opt-outs do not matter. A stakeholder is judging the SMS only by immediate revenue. Your line Revenue matters, and list health tells us whether we can keep earning it. Let's read profit and STOP rate together. Treating subscriber loss as free. It validates the business metric while adding the guardrail. RFM segment readout Audience…
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