Diagnose an SMS opt-out spike by separating capability, opportunity, and motivation failures.
STOP spike A Sunday campaign produced a 5.6% STOP rate. You need a diagnosis before the next send. COM-B separates the likely failure modes so the fix is targeted. COM-B diagnosis Capability, Opportunity, Motivation When behavior fails, at least one COM-B condition is missing. In SMS, the desired behavior may be clicking, buying, replying, or simply staying subscribed. Guess The copy was bad You fix the actual failure instead of rewriting blindly. A STOP spike is a systems signal. Diagnose the missing condition before changing the message. 01 Isolate 02 Expectation 03 Timing 04 Now you try
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in