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SALES-AND-OPERATIONS-PLANNING5 MIN READ

Walk A Launch Through S&OP Risk

Apply premortem logic to a new product launch inside the S&OP cycle.

Launch risk A national launch needs packaging approval, quality release, retailer reset, and launch inventory to align inside 12 days. The plan is green because assumptions are hidden, not because risk is controlled. Premortem in IBP Imagine failure -> name causes -> set triggers A launch premortem turns optimism into a stronger plan by identifying what would break the launch and what decision would fire if it starts to happen. Shortcut Ask each owner whether their task is green. The executive deck shows risks leaders can manage before spend is committed. A premortem is not negativity; it is assumption control…

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