Check audience fit before you promise sponsor value
Assess sponsorship fit by segment, target, and positioning before recommending a package.
The STP lens for sponsorship Segmenting, targeting, and positioning keeps sponsorship teams from treating a crowd as one audience. Segmenting divides the audience into meaningful groups. Targeting chooses the group the sponsor most needs to influence. Positioning explains why the sponsor belongs in that moment. This matters because a sponsor rarely pays for "everyone." A bank may want SME owners, not general fans. A recruitment sponsor may want graduating engineers, not VIP buyers. A luxury sponsor may want a small number of high-net-worth guests, not mass impressions. The practical test is relevance density: how many of the right people can…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in