Commit to one better sponsor discovery move
Create a concrete implementation intention for improving sponsor discovery within three days.
Ask one Jobs-to-Be-Done discovery question in an upcoming sponsor call and record the answer in the proposal brief. Sponsor discovery call, renewal check-in, or first qualification meeting scheduled in the next three days When the sponsor describes a desired sponsorship goal, I will ask: "What would be different in your business if this worked?" Then I will write the answer in the proposal brief under Sponsor Job, Target Audience, Alternative, and Proof. If the answer is vague, I will ask one follow-up: "What evidence would make your internal buyer fund this again?" In 3 days, check whether the call included…
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