Sponsor discovery question deck
Recall and use five high-leverage sponsor discovery prompts.
Open the job Question to find the sponsor job Recall the progress question. What would be different in the business if this sponsorship worked? This moves the conversation from assets to desired progress. Segment clarity Audience question: broad crowd or target segment? Sponsors buy relevant density, not total headcount. Alternative The sponsor says: "We already have media and our own events." Use this when the sponsor is comparing channels. Ask If you did not sponsor this property, what would you use instead, and where does that alternative fall short? Do not attack the alternative. Learn what job it fails to…
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