Recall the scorecard categories and renewal moves that make sponsor reporting decision-ready.
RGLF What four beats should a renewal recap cover? Result, gap, learning, future. Recap vs renewal Is this slide recap evidence or renewal evidence? Recap evidence documents activity; renewal evidence supports a decision. Balanced scorecard Four scorecard lanes for a sponsorship renewal Commercial value, audience value, fulfillment/process quality, and learning for next term. Keep the dashboard short enough to discuss in one meeting. Weak metric objection The sponsor says: "The impressions are fine, but I cannot renew on impressions." Response Agreed. Let us separate exposure from the business outcome and look at target-account engagement, follow-up, and what we will change…
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