Sort sponsor stakeholders by power and interest

Place each stakeholder where they belong on the sponsorship power-interest map. Manage closely Keep satisfied Keep informed Monitor lightly CMO who owns brand budget and personally wants the partnership CFO who can approve spend but only wants risk and ROI evidence Brand manager champion who loves the idea but cannot sign budget Procurement analyst checking standard vendor paperwork Activation lead who owns on-site execution and can veto unrealistic ideas Regional GM with approval power but low interest unless local market value is clear Social media coordinator excited to amplify content after approval Legal assistant copied only to schedule contract reviews

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