Sell The Sport Job Before The Product
Use Jobs To Be Done to match a sporting-goods recommendation to the customer's real use case.
The product is the answer only after the sport job is clear. In sporting-goods retail, the same product word can hide very different needs. Running shoes may mean treadmill walking, wet trail miles, sprint spikes, recovery from injury, or a school uniform requirement. Baseball glove may mean first season confidence, travel-ball performance, or an adult replacing a broken pocket. Jobs To Be Done keeps the conversation anchored on progress, not inventory. Name the use case Ask where, when, how often, and what has to work by the next session or event. Find the constraint Surface, rules, fit, weather, skill level,…
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